How to acquire customers on the web

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<rdf:Description>
<dc:creator>Hoffman, Donna L.</dc:creator>
<dc:creator>Novak, Thomas P.</dc:creator>
<dc:date>2000-05-01</dc:date>
<dc:description xml:lang="es">Customer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mix</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/52967.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Marketing mix</dc:subject>
<dc:subject xml:lang="es">Marketing de servicios</dc:subject>
<dc:subject xml:lang="es">Investigación comercial</dc:subject>
<dc:subject xml:lang="es">Diseño de productos</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Calidad de servicio</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">How to acquire customers on the web</dc:title>
<dc:title xml:lang="es">Título: Harvard Business Review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - May-June  2000 ; p. 179-188</dc:relation>
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