Co-opting customer competence

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<title>Co-opting customer competence</title>
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<namePart>Prahalad, C.K.</namePart>
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<namePart>Ramaswamy, Venkatram</namePart>
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<abstract>Customers as a source of competence: encouraging active dialogue,mobilizing customer communities, managing customer diversity, cocreating personalized experiences -- Managing personalized experience: managing multiple channels of experiences, managing variety and evolution, shaping customers' expectations -- Customers as competitors -- Preparing the organization</abstract>
<note type="statement of responsibility">by C. K. Prahalad and Venkatram Ramaswamy</note>
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<topic>Servicio al cliente</topic>
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<topic>Satisfacción del cliente</topic>
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<topic>Cooperación</topic>
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<topic>Fidelización de clientes</topic>
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<topic>Competencia</topic>
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<title>Harvard business review</title>
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<identifier type="local">MAP20077100345</identifier>
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<text>January-February 2000 ; p. 79-87</text>
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