Centro de Documentacion de Fundación MAPFRE - The Ten deadly mistakes of wanna-dots

MAP20071501549

The Ten deadly mistakes of wanna-dots / by Rosabeth Moss Kanter

All kinds of traditional business are declaring themselves born-again dot-coms, but the truth is, most avoid the deep change required to really compete. Here are their ten favorite ways to fail- and two stories to show there's still hope for companies that want to cross the digital divide

En: Harvard business review. - Boston. - January 2001 ; p. 91-100

1. Internet . 2. Nuevas tecnologías . 3. Management . 4. Cambio organizativo . 5. Empresas . 6. Estrategia empresarial . 7. Casos prácticos . 8. Comercio electrónico . I. Título. II. Título: Harvard Business Review.