Getting the truth into workplace surveys
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<namePart>Morrel-Samuels, Palmer</namePart>
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<abstract displayLabel="Summary">In this article, the author, a former research scientist at the University of Michigan and currently the president of a survey design firm, explores some glaring failures of survey design and provides 16 guidelines to improve workplace assessment tools. Applied judiciously, these rules will not only make a tangible difference in the quality and usefulness of the data obtained, but will also produce an increased response rate. The guidelines--and the problems they address--fall into five areas: content, format, language, measurement, and administration. Following the guidelines in this article will help you get unbiased, representative, and useful information from your workplace survey. </abstract>
<note type="statement of responsibility">by Palmer Morrel-Samuels</note>
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<text>February 2002 ; p. 111-118</text>
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