Understanding and managing the brand space
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071503283 | ||
| 003 | MAP | ||
| 005 | 20080418123724.0 | ||
| 008 | 030214e20031221usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080123536$aBerthon, Pierre | |
| 245 | 1 | 0 | $aUnderstanding and managing the brand space$cPierre Berthon, Morris B. Holbrook, James M. Hulbert |
| 520 | 8 | $aThe meaning of a brands is no longer the result of a dialogue between buyer and seller. The article proposes the dimension of abstraction and enactment, which we believe provide a broad and useful perspective on the novel developments taking place in branding today | |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 1 | 1 | $0MAPA20080619459$aEfectividad organizacional |
| 650 | 1 | 1 | $0MAPA20080613181$aBeneficios empresariales |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080600945$aDirección estratégica |
| 700 | 1 | $0MAPA20080245276$aHolbrook, Morris B. | |
| 700 | 1 | $0MAPA20080195069$aHulbert, James M. | |
| 773 | 0 | $wMAP20077000185$dBoston$gnº 2,Vol. 44, Winter 2003 ; p. 49-54$tSloan Management Review |