Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market

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      <subfield code="a">Multinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally</subfield>
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      <subfield code="g">Vol. 25, nº 3, March 2004 ; p. 285-293</subfield>
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