Blue ocean strategy
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071506156 | ||
| 003 | MAP | ||
| 005 | 20080418124952.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 041130e20041001usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080027841$aKim, Chan W | |
| 245 | 1 | 0 | $aBlue ocean strategy$cW. Chan Kim, Renée Mauborgne |
| 520 | 8 | $aCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space | |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 700 | 1 | $0MAPA20080171117$aMauborgne, Renée | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gnº. 82, October 2004 ; p. 76-84 |