Blue ocean strategy

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<namePart>Kim, Chan W</namePart>
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<namePart>Mauborgne, Renée</namePart>
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<abstract>Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space</abstract>
<note type="statement of responsibility">W. Chan Kim, Renée Mauborgne</note>
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<text>nº. 82, October 2004 ; p. 76-84</text>
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