MAP20071507511 Roberto, Michael A. The Art of making change initiatives stick / Michael A. Roberto and Lynne C. Levesque Changes in the company's processes, systems and culture could never produce positive economic benefits. The initiative fails to produce sustainable changes in processes, behavior or performance and finally the future initiatives are met with widespread skepticism on the organization manager En: Sloan management review. - Boulder. - Vol. 46, nº 4, Summer 2005 ; p. 53-60 1. Management . 2. Gestión del cambio . 3. Cultura empresarial . 4. Cambio organizativo . 5. Liderazgo . 6. Reingeniería de la empresa . I. Levesque, Lynne C. . II. Título. III. Título: Sloan management review.