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Managing through rose-colored glasses

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040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080304003‎$a‎Keiningham, Timothy L.
24510‎$a‎Managing through rose-colored glasses‎$c‎Timothy L. Keiningham, Julian Birkinshaw and Michael Mol
5208 ‎$a‎Most managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managed
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080557706‎$a‎Creatividad
65011‎$0‎MAPA20080588434‎$a‎Toma de decisiones
65011‎$0‎MAPA20080603977‎$a‎Sistemas de dirección
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
7001 ‎$0‎MAPA20080213077‎$a‎Birkinshaw, Julian
7001 ‎$0‎MAPA20080051242‎$a‎Mol, Michael
7400 ‎$a‎Sloan management review
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Boulder‎$g‎Vol. 48, nº 1, Fall 2006 ; p. 15-18