| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070009713 |
| 003 | | | MAP |
| 005 | | | 20230321151054.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 911211s1988 usa 00010 eng |
| 020 | | | $a0-13-557365-3 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 245 | 1 | 0 | $aMarketing management and strategy$b: a reader$cedited by Philip Kotler y Keith K. Cox |
| 250 | | | $a4th ed |
| 260 | | | $aEnglewood Cliffs, New Jersey$bPrentice-Hall$ccop. 1988 |
| 300 | | | $aX, 406 p.$c24 cm |
| 520 | | | $aI. Understanding marketing management -- II. Analyzing marketing opportunities -- III. Researching and selecting target market -- IV. Designing marketing strategies -- V. Planning marketing programs -- VI. Organizing, implementing, and controlling marketing effort. |
| 650 | | 1 | $0MAPA20080546991$aEmpresas |
| 650 | | 1 | $0MAPA20080555061$aManagement |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | | 1 | $0MAPA20080566852$aPlanificación |
| 650 | | 1 | $0MAPA20080573041$aObras generales |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 700 | 1 | | $0MAPA20080104702$aKotler, Philip |
| 700 | 1 | | $0MAPA20080066246$aCox, Keith K. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
