International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods

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<rdf:Description>
<dc:creator>Chopra, O.P.</dc:creator>
<dc:creator>Escuela Superior de Administración y Dirección de Empresas</dc:creator>
<dc:date>1990</dc:date>
<dc:description xml:lang="es">Sumario: I. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/9292.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:publisher>ESADE</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Competitividad</dc:subject>
<dc:subject xml:lang="es">Exportación e importación</dc:subject>
<dc:subject xml:lang="es">Unión Europea</dc:subject>
<dc:subject xml:lang="es">España</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods</dc:title>
<dc:format xml:lang="es">31 p. : graf. ; 30 cm</dc:format>
<dc:relation xml:lang="es">Papers ESADE ; 38</dc:relation>
</rdf:Description>
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