Centro de Documentacion de Fundación MAPFRE - MAPFRE : a growth strategy based on specialisation and exclusive networks

Publicación: St. Anton, Tirol : [s.n.], 2008Notas: Paper presented in Insurance Day, St. Anton (Tirol), 23rd January 2008Sumario: MAPFRE at a glance -- Selected historical milestones -- MAPFRE¿s growth path: main figures -- MAPFRE¿s growth path: market share -- MAPFRE today: breakdown of premiums and profits -- MAPFREs new international expansion: Turkey -- MAPFREs new international expansion: USA -- MAPFREs new international expansion: China -- Reorganisation of the alliance between MAPFRE and CAJA MADRID -- Expected new organisational chart -- MAPFRE: specialisation has allowed the company to develop competitive advantages -- MAPFRE¿s competitive advantages: client focus -- MAPFRE¿s competitive advantages: pricing -- MAPFRE¿s competitive advantages: claims management -- MAPFRE¿s competitive advantages: costs; specialisation model -- Distribution is the backbone of growth -- Life insurance: MAPFRE VIDA¿s leading multi-channel strategy -- The MAPFRE-CAJA MADRID alliance -- Distribution networks: number of exclusive and bancassurance sales points -- Expansion of the Latin American distribution network -- Materia / lugar / evento: INERCO Grupos aseguradores Internacionalización de la empresa Internacionalización del seguro Distribución de seguros Ventaja competitiva Canales de distribución Alianzas estratégicas España Otros autores: Insurance Day (2008: St. Anton (Tirol)
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