Centro de Documentacion de Fundación MAPFRE - Automobile dealer quality cost : a review

Publicación: Satara, Maharashtra, India : KBP College of Engineering, 2018Notas: Presented in the National Conference on Recent Trends in Engineering & Technology (NCRTET-18), on 20- 21st Feb 2018Sumario: In automobile industry, dealerships play an important role in the initial and on-going relationship between the purchaser and vehicle manufacturer. Service quality provided by dealers is essential for profit and reputation of automobile manufacturers. For example, dealers are supposed to inspect new cars; if problems aren't caught and fixed before the customer experiences them, the customer will form a lower opinion of the car's quality. Dealerships represent the car manufacturers at the point of sale and act as a means of continuous contact between the car producers and the customers, long after the customer has taken delivery of the vehicle. Thus, it is important that a dealership maintains the maximum possible quality standards to ensure good business which keeps on expanding and result in reduction in the COQ of dealershipMateria / lugar / evento: Concesionarios Industria automovilística Gestión de la calidad Calidad de servicio Otros autores: Murumkar, Amar
National Conference on Recent Trends in Engineering & Technology ( 20- 21st Feb. 2018: Satara, Maharashtra, India)
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