Centro de Documentacion de Fundación MAPFRE - Taking industry vertical marketing to the web : lessons from 100 site visits and one excellent example

MAP20089003716

Taking industry vertical marketing to the web : lessons from 100 site visits and one excellent example / Ellen Carney... [et al.]. — Cambridge : Forrester, Inc., 2007

(For Technology marketing professionals)

Sumario: IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their sites. But the great irony is thar despite the seeming convergence of industry buyers and sellers on the Web, the quality of the experience is generally poor. Forrester recently revisited the Web sites of 100 tech vendors we looked at last year to see what had changed. One long-time industry marketer took our recommendations to heart and raised the bar when it comes to best practices for industry Web sites

1. Nuevas tecnologías . 2. Páginas web . 3. Marketing . 4. Estrategia empresarial . 5. Internet . 6. Comercio electrónico . I. Carney, Ellen . II. Forrester . III. For Technology marketing professionals . IV. Título.