Centro de Documentacion de Fundación MAPFRE - Online Europeans arent rushing to the Net to manage their insurance

MAP20089003792

Online Europeans arent rushing to the Net to manage their insurance / Tim van Tongeren with Jaap Favier and Benjamin Ensor. — Cambridge : Forrester Research, Inc., 2007

5 p. : graf . — (For eBusiness, channel & product management professionals)

Sumario: Insurance companies in Europe like Zurich Insurance in the UK or Germanys Allianz face a challenge: They want more people to use the Web for sales and service interactions, but few customers are interested in doing so. On average, only a third of European Net users who own insurance say they will use the Web for interactions like filing a claim, changing their address, or making a query the next time they need to. Improved adoption appears to be a waiting game as experience with the Net drives further uptake

1. Empresas de seguros . 2. Estadísticas . 3. Mercado de seguros . 4. Satisfacción del cliente . 5. Internet . 6. Nuevas tecnologías . 7. Distribución de seguros . 8. Canales de distribución . 9. Servicio al cliente . 10. Reino Unido . 11. Comercio electrónico . 12. Alemania . I. Favier, Jaap . II. Ensor, Benjamin . III. Forrester . IV. For eBusiness, channel & product management professionals . V. Título.