Online Europeans arent rushing to the Net to manage their insurance
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<namePart>Tongeren, Tim van</namePart>
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<namePart>Ensor, Benjamin</namePart>
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<abstract displayLabel="Summary">Insurance companies in Europe like Zurich Insurance in the UK or Germanys Allianz face a challenge: They want more people to use the Web for sales and service interactions, but few customers are interested in doing so. On average, only a third of European Net users who own insurance say they will use the Web for interactions like filing a claim, changing their address, or making a query the next time they need to. Improved adoption appears to be a waiting game as experience with the Net drives further uptake.</abstract>
<note type="statement of responsibility">Tim van Tongeren with Jaap Favier and Benjamin Ensor</note>
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