Centro de Documentacion de Fundación MAPFRE - European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms

MAP20089003808

European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms / Craig Menzies... [et al.]. — Cambridge : Forrester Research, Inc., 2007

15 p : graf . — (Best and worst of European experience design)

Sumario: Forrester reviewed four European car insurance providers, The AA and Direct Line in the UK, AXA in Germany, and Macif in France using Forresters Cross-Channel Review methodology. Overall, the results were disappointing, with failing scores on Web sites and an almost nonexistent email channel. But we also witnessed some glimpses of excellence, such as The AA¿s Web site navigation, Direct Line¿s email design, Macif¿s effortless interactive voice response (IVR) system, and AXA¿s superb phone agents

1. Estadísticas . 2. Mercado de seguros . 3. Internet . 4. Seguro de automóviles . 5. Venta a distancia . 6. Distribución de seguros . 7. Canales de distribución . 8. Empresas de seguros . 9. Casos prácticos . 10. Portales de internet . 11. Comercio electrónico . 12. Alemania . 13. Francia . 14. Gran Bretaña . I. Menzies, Craig . II. Forrester . III. Best and worst of European experience design . IV. Título.