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Hispanics and health insurance : how to market to those with and without coverage

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Registro MARC
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005  20191202111937.0
008  070907s20072011usa|||| ||||||eng d
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20080090647‎$a‎Barber, Tamara
24510‎$a‎Hispanics and health insurance‎$b‎ : how to market to those with and without coverage‎$c‎Tamara Barber and Julie Hanson with Bradford J. Holmes
260  ‎$a‎Cambridge‎$b‎Forrester Research, Inc.‎$c‎2007
300  ‎$a‎7 p.‎$b‎graf
4901 ‎$a‎Trends
520  ‎$a‎Hispanic healthcare consumers are well-represented among both the insured and the uninsured, with demographic and behavioral differences clearly evident between those two groups. To best market to the Hispanic healthcare consumer, it¿s important to understand how insurance coverage reflects not only acculturation, but characteristics like online saturation, cost concerns, and healthcare research tendencies. With a high percentage of Hispanics in the uninsured community, insurance marketers will need to pay special attention to what makes these consumers tick, understanding that typical methods and messages used to reach new prospects for individual coverage will not necessarily apply to Hispanics
650 1‎$0‎MAPA20080562342‎$a‎Estadísticas
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080594602‎$a‎Análisis de mercados
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 1‎$0‎MAPA20080573867‎$a‎Seguro de salud
650 1‎$0‎MAPA20080547554‎$a‎Hispanos
650 1‎$0‎MAPA20080568863‎$a‎Estados Unidos
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20080071134‎$a‎Hanson, Julie
7001 ‎$0‎MAPA20080245320‎$a‎Holmes, Bradford J.
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080502003‎$a‎Trends