The Experience-Based Differentiation self-test
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20089003846 | ||
| 003 | MAP | ||
| 005 | 20191202112022.0 | ||
| 008 | 070907s20072011usa|||| ||||||eng d | ||
| 035 | $aMAP20070004135 | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aThe Experience-Based Differentiation self-test$cBruce D. Temkin with Steven Geller |
| 260 | $aCambridge$bForrester Research, Inc.$c2007 | ||
| 300 | $a6 p.$bgraf | ||
| 490 | 1 | $aTrends | |
| 520 | $aForrester introduced the concept of Experience-Based Differentiation (EBD), which builds on three principles: obsess about customer needs, not product features; reinforce brands with every interaction, not just communications; and treat customer experience as a competence, not a function. To gauge how far along firms are in their journey towards EBD, we developed a self-test for each of these principles. To get the most out of these diagnostic tools, firms should take the tests, share the results, discuss the implications, and make plans to improve the scores over time | ||
| 650 | 1 | $0MAPA20080551636$aMarketing | |
| 650 | 1 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080502003$aTrends |