Service trumps price as consumers get older : consumers priorities for financial institutions, insurers, and retailers
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20089003891 | ||
| 003 | MAP | ||
| 005 | 20191202112013.0 | ||
| 008 | 070907s20062011usa|||| ||||||eng d | ||
| 035 | $aMAP20070004005 | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aService trumps price as consumers get older$b : consumers priorities for financial institutions, insurers, and retailers$cBruce D. Temkin with Eric M. Dolan and Steven Geller |
| 260 | $aCambridge$bForrester Research, Inc.$c2007 | ||
| 300 | $a4 p.$bgraf | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aAuthors asked consumers what they felt was most important when doing business with a number of different types of firms. Their analysis looked at their responses about three sectors (financial services, insurance and retail) across five generations of consumers (Gen Y, Gen X, Younger Boomers, Older Boomers, and Seniors). The bottom line: young consumers really care about low prices, and older consumers really care about good service and the firm's reputation | ||
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080601324$aEntidades financieras | |
| 650 | 1 | $0MAPA20080615321$aSegmentación de clientes | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080572389$aImagen de marca | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080568863$aEstados Unidos | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080096694$aDolan, Eric M. | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |