Pesquisa de referências

Spanish online insurance sales forecast : 2006 to 2011

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20089003907</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220911205154.0</controlfield>
    <controlfield tag="008">070907s20062011usa||||       ||||||eng d</controlfield>
    <datafield tag="035" ind1=" " ind2=" ">
      <subfield code="a">MAP20070003831</subfield>
    </datafield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Spanish online insurance sales forecast</subfield>
      <subfield code="b"> : 2006 to 2011</subfield>
      <subfield code="c">Benjamin Ensor... [et al.]</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Cambridge</subfield>
      <subfield code="b">Forrester Research, Inc.</subfield>
      <subfield code="c">2006</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">8 p.</subfield>
      <subfield code="b">graf</subfield>
    </datafield>
    <datafield tag="490" ind1="1" ind2=" ">
      <subfield code="a">Market overview</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Online sales of non-life insurance in Spain have been restrained by the fact that only 40% of Spanish adults use the Net regularly, one of the lowest Internet penetration rates in Europe. Few of them trust online security, making them reluctant to transact online. But today¿s tiny online sales are also the result of limited promotion by Spain¿s insurers. We expect that to change. As Net users confidence intransacting online increases and insurers try harder to convert them online, we expect the number of online non-life insurance buyers in Spain to grow from 320,000 in 2005 to 1.2 million in 2011.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080562342</subfield>
      <subfield code="a">Estadísticas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080573935</subfield>
      <subfield code="a">Seguros no vida</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080547738</subfield>
      <subfield code="a">Internet</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080595296</subfield>
      <subfield code="a">Comercio electrónico</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080609542</subfield>
      <subfield code="a">Canales de distribución</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080583200</subfield>
      <subfield code="a">Venta a distancia</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080598358</subfield>
      <subfield code="a">Productos de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080540913</subfield>
      <subfield code="a">España</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20190001328</subfield>
      <subfield code="a">Márketing de la empresa de seguros</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080130077</subfield>
      <subfield code="a">Ensor, Benjamin</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080436582</subfield>
      <subfield code="a">Forrester</subfield>
    </datafield>
    <datafield tag="830" ind1=" " ind2="0">
      <subfield code="0">MAPA20080508968</subfield>
      <subfield code="a">Market overview</subfield>
    </datafield>
  </record>
</collection>