Centro de Documentacion de Fundación MAPFRE - Spanish online insurance sales forecast : 2006 to 2011

Publicação: Cambridge : Forrester Research, Inc., 2006Descrição física: 8 p. : grafSérie: (Market overview)Notas: Sumario: Online sales of non-life insurance in Spain have been restrained by the fact that only 40% of Spanish adults use the Net regularly, one of the lowest Internet penetration rates in Europe. Few of them trust online security, making them reluctant to transact online. But today¿s tiny online sales are also the result of limited promotion by Spain¿s insurers. We expect that to change. As Net users confidence intransacting online increases and insurers try harder to convert them online, we expect the number of online non-life insurance buyers in Spain to grow from 320,000 in 2005 to 1.2 million in 2011.Materia / lugar / evento: Estadísticas Mercado de seguros Seguros no vida Internet Comercio electrónico Canales de distribución Venta a distancia Productos de seguros España Márketing de la empresa de seguros Otros autores: Ensor, Benjamin
Forrester
Serie secundária: Market overview Outras classificações: 217