Conquérir le marché des PME-PMI : une exigence majeure s'impose : définir et mettre en oeuvre une stratégie claire
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<subTitle>: une exigence majeure s'impose : définir et mettre en oeuvre une stratégie claire</subTitle>
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<abstract displayLabel="Summary">Une stratégie en deux étapes: Provincial Insurance PLC (GB) -- Différenciation et segmentation: Basler Versicherungs-Gesellschaft (CH) -- L'approche du marché français des PME-PMI en France -- Une strategie fondee sur le client A.G.F. IART -- Une stratégie de niche: MAAF entreprises.</abstract>
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