MAP20080015558 Sultan, Fareena How to market to generation m(obile) / Fareena Sultan, Andrew J. Rohm En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/07/2008 Tomo 49 Número 4 - 2008 I. Rohm, Andrew J. .
