Why the hottest customer loyalty measure is more hype than reality

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<dc:creator>Keiningham, Timothy L.</dc:creator>
<dc:date>2008-07-01</dc:date>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/101939.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Why the hottest customer loyalty measure is more hype than reality</dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/07/2008 Tomo 49 Número 4  - 2008</dc:relation>
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