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What consumers want from insurers : how priorities differ across generations of US consumers

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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008  080912s2008 usa|||| ||| ||eng d
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1001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
24510‎$a‎What consumers want from insurers‎$b‎ : how priorities differ across generations of US consumers‎$c‎by Bruce D. Temkin with Steven Geller
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forrester surveyed nearly 5,000 US consumers about their interactions with life insurers, auto and home insurers, and health insurers. The authors asked consumers to select one of the following six options that they thought was most important when dealing with each of those institutions: nearby locations, good service, product-service quality, good reputation, product-service variety, low prices, or none of these. They also examined responses across five generations of consumers
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080566340‎$a‎Marketing mix
650 1‎$0‎MAPA20080550592‎$a‎Encuestas
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080099305‎$a‎Geller, Steven
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals