Centro de Documentacion de Fundación MAPFRE - What consumers want from insurers : how priorities differ across generations of US consumers

MAP20080021450

What consumers want from insurers : how priorities differ across generations of US consumers / by Bruce D. Temkin with Steven Geller. — Cambridge : Forrester Research, 2008

(For Customer experience professionals)

Sumario: Forrester surveyed nearly 5,000 US consumers about their interactions with life insurers, auto and home insurers, and health insurers. The authors asked consumers to select one of the following six options that they thought was most important when dealing with each of those institutions: nearby locations, good service, product-service quality, good reputation, product-service variety, low prices, or none of these. They also examined responses across five generations of consumers

1. Mercado de seguros . 2. Investigación de mercados . 3. Marketing mix . 4. Encuestas . 5. Márketing de la empresa de seguros . 6. Estados Unidos . I. Geller, Steven . II. Forrester . III. For Customer experience professionals . IV. Título.