MAP20080022068 Malhotra, Deepak When winning is everything / Deepak Malhotra, Gillian Ku, and J. Keith Murnighan En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/05/2008 Tomo 86 Número 5 - 2008 I. Ku, Gillian . II. Murnighan, J. Keith . III. Título.
