The Search marketing review : introducing Forrester's methodology for evaluating and improving your search marketing efforts
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080024635 | ||
| 003 | MAP | ||
| 005 | 20220901134153.0 | ||
| 008 | 080916s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080649296$aVanBoskirk, Shar | |
| 245 | 1 | 4 | $aThe Search marketing review$b : introducing Forrester's methodology for evaluating and improving your search marketing efforts$cby Shar VanBoskirk with Christine Spivey Overby and Sarah Glass |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Interactive marketing professionals | |
| 520 | $aTo move their search marketing programs beyond the basics,marketers must create search experiences that answer users search needs rather than just promote Web sites. At the same time, they must build internal business processes that are efficient and scalable. Forresters new Search Marketing Review methodology evaluates the user experience and key business processes to help marketers diagnose both tactical and strategic improvements that boost search program performance | ||
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080608057$aProgramas de actuación | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080594619$aAnálisis de procesos | |
| 650 | 1 | $0MAPA20080602574$aMétodos de evaluación | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080649302$aSpivey Overby, Christine | |
| 700 | 1 | $0MAPA20080649319$aGlass, Sarah | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 3 | $0MAPA20080649326$aFor Interactive marketing professionals |