Centro de Documentacion de Fundación MAPFRE - The Search marketing review : introducing Forrester's methodology for evaluating and improving your search marketing efforts

MAP20080024635

The Search marketing review : introducing Forrester's methodology for evaluating and improving your search marketing efforts / by Shar VanBoskirk with Christine Spivey Overby and Sarah Glass. — Cambridge : Forrester Research, 2008

(For Interactive marketing professionals)

Sumario: To move their search marketing programs beyond the basics,marketers must create search experiences that answer users search needs rather than just promote Web sites. At the same time, they must build internal business processes that are efficient and scalable. Forresters new Search Marketing Review methodology evaluates the user experience and key business processes to help marketers diagnose both tactical and strategic improvements that boost search program performance

1. Marketing estratégico . 2. Programas de actuación . 3. Internet . 4. Análisis de procesos . 5. Métodos de evaluación . 6. Comercio electrónico . I. Spivey Overby, Christine . II. Glass, Sarah . III. Forrester . IV. For Interactive marketing professionals . V. Título.