Online bill pay's last mile : encouraging activation and avid use
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<subTitle> : encouraging activation and avid use</subTitle>
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<namePart>Higdon, Emmett</namePart>
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<dateIssued>2007</dateIssued>
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<abstract displayLabel="Summary">As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment</abstract>
<note type="statement of responsibility"> by Emmett Higdon... [et al.]</note>
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