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Introducing Forrester's technology messaging assessment tool : six essential elements of an effective technology marketing pitch

Recurso electrónico / electronic resource
Registro MARC
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008  080918s2007 usa|||| ||| ||eng d
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1001 ‎$0‎MAPA20080651596‎$a‎Brown, Eric G.
24510‎$a‎Introducing Forrester's technology messaging assessment tool‎$b‎ : six essential elements of an effective technology marketing pitch‎$c‎by Eric G. Brown with Bradford J. Holmes and Christina Lee
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2007
4901 ‎$a‎For Technology marketing professionals
520  ‎$a‎Technology marketers spend weeks crafting those 20 to 30 slides that must convey the value of their companys new offering and compel prospects to move forward and buy. As important as they are, many of the pitches we see, and we see plenty, could be much better. To help, Forrester has distilled down the essence of an effective pitch and developed a simple methodology for assessing and improving vendors go-to-market story. This report lays out that methodology and provides a self-assessment tool marketers can use to do their own tune ups
650 1‎$0‎MAPA20080621728‎$a‎Marketing de comunicaciones
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080554866‎$a‎Innovación
650 1‎$0‎MAPA20080559229‎$a‎Legibilidad
650 1‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
7001 ‎$0‎MAPA20080245320‎$a‎Holmes, Bradford J.
7001 ‎$0‎MAPA20080651688‎$a‎Lee, Christina
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528911‎$a‎For Technology marketing professionals