Introducing Forrester's technology messaging assessment tool : six essential elements of an effective technology marketing pitch
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<title>Introducing Forrester's technology messaging assessment tool</title>
<subTitle> : six essential elements of an effective technology marketing pitch</subTitle>
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<namePart>Brown, Eric G.</namePart>
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<namePart>Holmes, Bradford J.</namePart>
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<namePart>Lee, Christina</namePart>
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<abstract displayLabel="Summary">Technology marketers spend weeks crafting those 20 to 30 slides that must convey the value of their companys new offering and compel prospects to move forward and buy. As important as they are, many of the pitches we see, and we see plenty, could be much better. To help, Forrester has distilled down the essence of an effective pitch and developed a simple methodology for assessing and improving vendors go-to-market story. This report lays out that methodology and provides a self-assessment tool marketers can use to do their own tune ups</abstract>
<note type="statement of responsibility">by Eric G. Brown with Bradford J. Holmes and Christina Lee</note>
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