Customer experience index snapshot : credit card providers

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Geller, Steven</dc:creator>
<dc:creator>Melnikova, Olga</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2007</dc:date>
<dc:description xml:lang="es">Sumario: Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 11 credit card providers included in the index. Some of our findings: credit card providers ended up fourth out of nine industries, American Express led the way in the rankings, and none of the firms delivered enjoyable interactions</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/103291.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Tarjetas de crédito</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Estudios de opinión</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Customer experience index snapshot : credit card providers</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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