Consumers don't enjoy their insurers : consumers provide feefback on auto and health insurers
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080031862 | ||
| 003 | MAP | ||
| 005 | 20191202111907.0 | ||
| 008 | 080924s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aConsumers don't enjoy their insurers$b : consumers provide feefback on auto and health insurers$cby Bruce D. Temkin with Olga Melnikova and Steven Geller |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aForrester asked consumers how much they enjoy doing business with their auto and health insurers. Health insurers have more customers who dont enjoy their interactions than auto insurers, but both types of institutions are plagued by customer experience problems. The data highlight that these insurers need less complicated offerings. When looking across generations of consumers, Gen Y reports the most problems with each type of firm. How can insurers increase satisfaction among younger consumers? By designing products that appeal to the unique characteristics of Gen Y users | ||
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080551636$aMarketing | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080573867$aSeguro de salud | |
| 650 | 1 | $0MAPA20080603779$aSeguro de automóviles | |
| 650 | 1 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | 1 | $0MAPA20080590819$aEstudios de opinión | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080648633$aMelnikova, Olga | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |