Consumers don't enjoy their insurers : consumers provide feefback on auto and health insurers

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Melnikova, Olga</dc:creator>
<dc:creator>Geller, Steven</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2007</dc:date>
<dc:description xml:lang="es">Sumario: Forrester asked consumers how much they enjoy doing business with their auto and health insurers. Health insurers have more customers who dont enjoy their interactions than auto insurers, but both types of institutions are plagued by customer experience problems. The data highlight that these insurers need less complicated offerings. When looking across generations of consumers, Gen Y reports the most problems with each type of firm. How can insurers increase  satisfaction among younger consumers? By designing products that appeal to the unique characteristics of Gen Y users</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/103577.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Seguro de salud</dc:subject>
<dc:subject xml:lang="es">Seguro de automóviles</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Estudios de opinión</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Consumers don't enjoy their insurers : consumers provide feefback on auto and health insurers</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
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