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The Web dominates US auto insurance research : how auto insurers can take advantage of consumer's online research habits

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20080037475
003  MAP
005  20220901134200.0
008  081010s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎322
24514‎$a‎The Web dominates US auto insurance research‎$b‎ : how auto insurers can take advantage of consumer's online research habits‎$c‎by Bill Doyle... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎In 2007, nearly 15 million Americans researched auto insurance on the Internet. These US online auto insurance researchers are an attractive group for insurers: They are relatively wealthy, financially active online, and prone to buying financial products. Younger adults and people who have been online for a number of years are most likely to use the Web to research auto insurance. But online researchers are less likely to apply for an auto policy than researchers who use other channels such as an in-person visit. To encourage more online researchers to become applicants, eBusiness and channel strategy professionals need to streamline their quote engines and address the security and privacy concerns that cause users to abandon online applications
650 1‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 1‎$0‎MAPA20080583200‎$a‎Venta a distancia
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080611262‎$a‎Investigación comercial
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals