The Web dominates US auto insurance research : how auto insurers can take advantage of consumer's online research habits
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
<record>
<leader>00000cam a22000004b 4500</leader>
<controlfield tag="001">MAP20080037475</controlfield>
<controlfield tag="003">MAP</controlfield>
<controlfield tag="005">20220901134200.0</controlfield>
<controlfield tag="008">081010s2008 usa|||| ||| ||eng d</controlfield>
<datafield tag="040" ind1=" " ind2=" ">
<subfield code="a">MAP</subfield>
<subfield code="b">spa</subfield>
<subfield code="d">MAP</subfield>
</datafield>
<datafield tag="084" ind1=" " ind2=" ">
<subfield code="a">322</subfield>
</datafield>
<datafield tag="245" ind1="1" ind2="4">
<subfield code="a">The Web dominates US auto insurance research</subfield>
<subfield code="b"> : how auto insurers can take advantage of consumer's online research habits</subfield>
<subfield code="c">by Bill Doyle... [et al.]</subfield>
</datafield>
<datafield tag="260" ind1=" " ind2=" ">
<subfield code="a">Cambridge</subfield>
<subfield code="b">Forrester Research</subfield>
<subfield code="c">2008</subfield>
</datafield>
<datafield tag="490" ind1="1" ind2=" ">
<subfield code="a">For eBusiness & channel strategy professionals</subfield>
</datafield>
<datafield tag="520" ind1=" " ind2=" ">
<subfield code="a">In 2007, nearly 15 million Americans researched auto insurance on the Internet. These US online auto insurance researchers are an attractive group for insurers: They are relatively wealthy, financially active online, and prone to buying financial products. Younger adults and people who have been online for a number of years are most likely to use the Web to research auto insurance. But online researchers are less likely to apply for an auto policy than researchers who use other channels such as an in-person visit. To encourage more online researchers to become applicants, eBusiness and channel strategy professionals need to streamline their quote engines and address the security and privacy concerns that cause users to abandon online applications</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080603779</subfield>
<subfield code="a">Seguro de automóviles</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080583200</subfield>
<subfield code="a">Venta a distancia</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080547738</subfield>
<subfield code="a">Internet</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080611262</subfield>
<subfield code="a">Investigación comercial</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080610326</subfield>
<subfield code="a">Distribución de seguros</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080609542</subfield>
<subfield code="a">Canales de distribución</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2=" ">
<subfield code="0">MAPA20080595296</subfield>
<subfield code="a">Comercio electrónico</subfield>
</datafield>
<datafield tag="651" ind1=" " ind2="1">
<subfield code="0">MAPA20080638337</subfield>
<subfield code="a">Estados Unidos</subfield>
</datafield>
<datafield tag="700" ind1="1" ind2=" ">
<subfield code="0">MAPA20080023393</subfield>
<subfield code="a">Doyle, Bill</subfield>
</datafield>
<datafield tag="710" ind1="2" ind2=" ">
<subfield code="0">MAPA20080436582</subfield>
<subfield code="a">Forrester</subfield>
</datafield>
<datafield tag="830" ind1=" " ind2="4">
<subfield code="0">MAPA20080655792</subfield>
<subfield code="a">For eBusiness & channel strategy professionals</subfield>
</datafield>
</record>
</collection>