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Seção: Documentos eletrônicosTítulo: Application prefill increases sales conversion / by Chad Mitchell with Benjamin Ensor and Courtney TincherAutor: Mitchell, ChadPublicação: Cambridge : Forrester Research, 2008Série: (For eBusiness & channel strategy professionals)Notas: Sumario: eBusiness and channel managers across every industry must convert new buyers through the Web, point-of- sale, and call center. Application refill helps insurance companies like GEICO, Allstate Insurance, and Progressive Casualty Insurance improve sales conversion across all channels by reducing data entry and application abandonment executives in other industries should learn from this best practiceMateria / lugar / evento: Empresas de segurosEmpresas virtualesMarketingCadenas de distribuciónServicio al clienteMárketing de la empresa de segurosOtros autores: Ensor, Benjamin Tincher, Courtney Forrester Serie secundária: For eBusiness & channel strategy professionalsOutras classificações: 217Direitos: In Copyright (InC)