Centro de Documentacion de Fundación MAPFRE - Trends 2009 : insurance eBusiness and channel strategy : navigating the recession and making customers happy

MAP20090021037

Trends 2009 : insurance eBusiness and channel strategy : navigating the recession and making customers happy / by Chad Mitchell with Benjamin Ensor and Courtney Tincher. — Cambridge : Forrester Research, 2009

(For eBusiness & channel strategy professionals)

Sumario: Insurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, the authors expect to see insurance eBusiness and channel strategy professionals promoting online self-service to lower costs, investing to improve the Web and multichannel customer experience, executing smarter digital marketing, experimenting with emerging technologies like mobile phones, and supporting agents with lead generation via the Web

1. Mercado de seguros . 2. Distribución de seguros . 3. Servicio al cliente . 4. Marketing estratégico . 5. Comercio electrónico . 6. Internet . I. Ensor, Benjamin . II. Tincher, Courtney . III. Forrester . IV. For eBusiness & channel strategy professionals .