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Individual purchasers of health insurance want control : the demographic profiles and attitudes of US individual purchasers of health

Recurso electrónico / electronic resource
Registro MARC
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008  090216s2009 usa|||| ||| ||eng d
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24510‎$a‎Individual purchasers of health insurance want control‎$b‎ : the demographic profiles and attitudes of US individual purchasers of health ‎$c‎by Carlton A. Doty... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Whos purchasing individual insurance? And why? To answer these and other questions, we looked at Forresters North American Technographics® Healthcare Online Survey, Q2 2008. The authors found that healthcare, and the purchasing of insurance specifically, is becoming more like a traditional retail transaction. Additionally, those consumers purchasing insurance on their own are looking for more control over their options and feel that they can make more informed decisions about their level of coverage than their employers can. While retirees make up a significant portion of todays individual purchasers, eBusiness and channel strategy professionals in the healthcare industry looking to bolster their membership should familiarize themselves with this group
650 1‎$0‎MAPA20080573867‎$a‎Seguro de salud
650 1‎$0‎MAPA20080626310‎$a‎Seguro de asistencia sanitaria
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080612191‎$a‎Promoción al consumidor
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20090003866‎$a‎Doty, Carlton A.
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals