MAP20090031845 Davenport, Thomas H. What people want (and how to predict it) / Thomas H. Davenport and Jeanne G. Harris En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/01/2009 Tomo 50 Número 2 - 2009
