Inquiry Insights : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08?
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LDR | 00000cam a22000004b 4500 | ||
001 | MAP20090056213 | ||
003 | MAP | ||
005 | 20191202111955.0 | ||
008 | 090428s2009 usa|||| ||| ||eng d | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a921.9 | ||
100 | 1 | $0MAPA20080064693$aCarney, Ellen | |
245 | 1 | 0 | $aInquiry Insights$b : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08?$cby Ellen Carney with Eric G. Brown and Christina Lee |
260 | $aCambridge$bForrester Research$c2009 | ||
490 | 1 | $aFor technology product management & marketing professionals | |
520 | $aTo understand how the recession, particularly the collapse of Wall Street and the housing market, isaffecting technology decision-makers in the financial services industries, Forrester sorted through morethan 20,000 inquiries that it received during 2008. While banks continue to focus on the perennialissues of online customer experience and channels, a big and growing concern for CIOs and enterprisearchitects at insurers is their core business applications. In both sectors, inquiries on these topics camefrom a wide variety of user roles, pointing to the need for marketing and sales executives to understandtheir customers complex organizational buying dynamics | ||
650 | 1 | $0MAPA20080601324$aEntidades financieras | |
650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
650 | 1 | $0MAPA20080538217$aBanca | |
650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
650 | 1 | $0MAPA20080609542$aCanales de distribución | |
650 | 1 | $0MAPA20080579814$aCrisis financiera | |
650 | 1 | $0MAPA20080603908$aServicios financieros | |
700 | 1 | $0MAPA20080651596$aBrown, Eric G. | |
700 | 1 | $0MAPA20080651688$aLee, Christina | |
710 | 2 | $0MAPA20080436582$aForrester | |
830 | 0 | $0MAPA20080647230$aFor technology product management & marketing professionals |