Centro de Documentacion de Fundación MAPFRE - Inquiry Insights : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08?

Publicação: Cambridge : Forrester Research, 2009Série: (For technology product management & marketing professionals)Notas: Sumario: To understand how the recession, particularly the collapse of Wall Street and the housing market, isaffecting technology decision-makers in the financial services industries, Forrester sorted through morethan 20,000 inquiries that it received during 2008. While banks continue to focus on the perennialissues of online customer experience and channels, a big and growing concern for CIOs and enterprisearchitects at insurers is their core business applications. In both sectors, inquiries on these topics camefrom a wide variety of user roles, pointing to the need for marketing and sales executives to understandtheir customers complex organizational buying dynamicsMateria / lugar / evento: Entidades financieras Empresas de seguros Banca Nuevas tecnologías Canales de distribución Crisis financiera Servicios financieros Otros autores: Brown, Eric G.
Lee, Christina
Forrester
Serie secundária: For technology product management & marketing professionals Outras classificações: 921.9