Centro de Documentacion de Fundación MAPFRE - Inquiry Insights : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08?

MAP20090056213

Inquiry Insights : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08? / by Ellen Carney with Eric G. Brown and Christina Lee. — Cambridge : Forrester Research, 2009

(For technology product management & marketing professionals)

Sumario: To understand how the recession, particularly the collapse of Wall Street and the housing market, isaffecting technology decision-makers in the financial services industries, Forrester sorted through morethan 20,000 inquiries that it received during 2008. While banks continue to focus on the perennialissues of online customer experience and channels, a big and growing concern for CIOs and enterprisearchitects at insurers is their core business applications. In both sectors, inquiries on these topics camefrom a wide variety of user roles, pointing to the need for marketing and sales executives to understandtheir customers complex organizational buying dynamics

1. Entidades financieras . 2. Empresas de seguros . 3. Banca . 4. Nuevas tecnologías . 5. Canales de distribución . 6. Crisis financiera . 7. Servicios financieros . I. Brown, Eric G. . II. Lee, Christina . III. Forrester . IV. For technology product management & marketing professionals . V. Título.