MAP20090069411 Leiblein, M.J. Unbundling competitive heterogeneity : incentive structures and capability influences on technological innovation / M.J. Leiblein, T.L. Madsen En: Strategic Management Journal. - Chichester : John Wiley & Sons, Ltd, 1991-2010 = ISSN 0143-2095. - 15/07/2009 Tomo 30 Número 7 - 2009