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Six ways to make Web 2.0 work

Recurso electrónico / electronic resource
Registro MARC
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008  091007e20090201usa|| p |0|||b|eng d
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1001 ‎$0‎MAPA20090036185‎$a‎Chui, Michael
24510‎$a‎Six ways to make Web 2.0 work‎$c‎Michael Chui, Andy Miller, and Roger P. Roberts
520  ‎$a‎Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis
650 1‎$0‎MAPA20090003200‎$a‎Web 2.0
650 1‎$0‎MAPA20080583897‎$a‎Cambio tecnológico
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080631925‎$a‎Nuevas tecnologías de la información
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20090036192‎$a‎Miller, Andy
7001 ‎$0‎MAPA20090036208‎$a‎Roberts, Roger P.
7730 ‎$t‎The McKinsey Quarterly‎$d‎New York : McKinsey & Company‎$g‎nº February, 2009 ; [9] p.