Pesquisa de referências
Centro de Documentação

The US auto insurance buyer's journey : the web is critical to research, but many shoppers cross channels to apply

 
<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">The  </nonSort>
<title>US auto insurance buyer's journey</title>
<subTitle> : the web is critical to research, but many shoppers cross channels to apply</subTitle>
</titleInfo>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080662745">
<namePart>Mitchell, Chad</namePart>
<nameIdentifier>MAPA20080662745</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436582">
<namePart>Forrester</namePart>
<nameIdentifier>MAPA20080436582</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Cambridge</placeTerm>
</place>
<publisher>Forrester Research</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forresters technographics® data to analyze how millions of US adults research, compare, and buy auto insurance. Half of those who research do so online, while 15% conduct research using more than one channel. Although more than one in three uses a comparison Web site, the phone is the most widely used channel for quotes. When it comes to buying a policy, a growing portion of auto insurance shoppers cross channels, with 43% opting for a channel that is different from the one they used for research. Age, online tenure, perceived Web security, and attitude toward financial services firms all affect consumers channel preferences. US auto insurance distribution is officially multichannel, and insurers must learn to build, measure, and reward multichannel and cross-channel strategies </abstract>
<note type="statement of responsibility">by Chad Mitchell... [et al.]</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603779">
<topic>Seguro de automóviles</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610326">
<topic>Distribución de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609542">
<topic>Canales de distribución</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080547738">
<topic>Internet</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080594589">
<topic>Análisis comparativo</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080638337">
<geographic>Estados Unidos</geographic>
</subject>
<classification authority="">322</classification>
<relatedItem type="series">
<titleInfo>
<title>For eBusiness & channel strategy professionals</title>
</titleInfo>
</relatedItem>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080655792">
<titleInfo>
<title>For eBusiness & channel strategy professionals</title>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">091126</recordCreationDate>
<recordChangeDate encoding="iso8601">20220901134228.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20090101005</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>