Who wants low prices or good customer service? : examining four segments of consumers across 12 industries
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090101432 | ||
| 003 | MAP | ||
| 005 | 20191202112044.0 | ||
| 008 | 091130s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aWho wants low prices or good customer service?$b : examining four segments of consumers across 12 industries$cby Bruce D. Temkin with William Chu and Angela Beckers |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 520 | $aIn previous research, Forrester found that US consumers looked for good customer service more often than lower prices. To understand this dynamic in more detail, we created four segments of consumers: Service Seekers, Price Seekers, Price & Service Seekers, and Others. We examined these segments across 12 industries. Some of the findings include: Banks have the most Service Seekers, TV service providers have the most Price Seekers, credit card Service Seekers often have children, insurance Service Seekers tend to be affluent, and both airline and hotel Price Seekers often have college degrees | ||
| 650 | 1 | $0MAPA20080611262$aInvestigación comercial | |
| 650 | 1 | $0MAPA20080594602$aAnálisis de mercados | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080592578$aPolítica de precios | |
| 650 | 1 | $0MAPA20080615321$aSegmentación de clientes | |
| 700 | 1 | $0MAPA20090013520$aChu, William | |
| 700 | 1 | $0MAPA20090028937$aBeckers, Angela | |
| 710 | 2 | $0MAPA20080436582$aForrester |